The Wordtracker Academy

• SES London 2012: 143 takeaways and top tips
  Author (displayed on the page):�Justin DeavilleSEO and Analytics 1) Information is powerful - but it is how we use it that will define usAvinash Kaushik 2) Tracking page views = high quality garbageAvinash Kaushik 3) HITS - How Idiots Track Success by concentrating too much on things like page view, engagement, and of course, website hits.Avinash Kaushik […]
• SEO and conversion with post-Panda Google
  Author (displayed on the page):�Gareth DaviesWhy don’t people convert? The task is to figure out why visitors aren’t converting and then fix it. Some common reasons could include: Might come back later Product or service may not be what they’re looking for Website lacked enough detail or information User couldn’t use the site Preferred to buy else […]
• Ecommerce conversion tips from Bryan Eisenberg
  Author (displayed on the page):�Gareth Davies“I know that half my ad dollars are wasted - I just don't know which half” - John Wanamaker (Merchant, 1838-1922) People now have analytics and more advanced websites, and people are now much more comfortable buying online. Yet although across the board technology has improved, conversion isn’t going u […]
• How to set up a simple link building strategy
  Author (displayed on the page):�Ken McGaffinBe specific about what you want to achieve The more specific you are about what you want to achieve, the easier it will be to reach your goal. Your objectives could be about: Increasing direct sales from your site Building links to improve your SEO Increasing your presence on specific authority sites within you […]
• Goldilocks SEO [Infographic]
  Author (displayed on the page):�Aaron Wall SEO Infographic by SEO Book
• 9 ecommerce mistakes and how to avoid them
  Author (displayed on the page):�Gareth DaviesIn their session at the Conversion Conference in London, Summers and Hudson set about showing attendees a range of evidence (including video footage) of some of the following nine major errors in web design that can affect conversion, so we can learn to avoid them in the future ... 1. Establish who your audience […]